Hello artists! Today I am going to be talking about being an artist with a large following. How can you keep bringing innovation, excite your fans and stay true to yourself. My belief in life is that if you have a passion for it, the money/fame/reward will come in time. I have seen this proven in my many Youtube success studies. Even if you have experienced a wave of success, you can always climb higher. That never-ending desire to grow to new heights, is what makes being an artist so exciting. Yet, it comes with some pressure. I hope to give you tools to relieve that pressure when it builds up.
Staying Innovative with the Pareto Principle
You may have heard of something called the 80/20 rule, or Pareto principle. It’s nothing new and is used often in the social media world to express how much content should be engaging vs. promotional. Good ol’ Wiki describes the Pareto Principle as “for many events, roughly 80% of the effects come from 20% of the causes.” Thinking of your art in this way should help you see that when you put pen to paper, you have a lot of freedom to do things that aren’t going to generate a new following. Eighty percent of your work can be kind of a flop, and you can still succeed.
What this means for you is that there is room for self expression and forgiveness! Pressure to perform can paralyze a person and prevent them from taking action or creating at all.
If you start to feel pressure that you need to be more, do more and deliver more just take a deep breath and remember the 80/20 rule. Not 100% of your content needs to be something never before seen. All you need is 20% to shine brighter than the rest.
I believe that what you express gratitude for, you often get more of. So if you are looking at your massive instagram following and feeling the pressure to deliver what they want to see, simply create from a place of gratitude! Do a special piece of work for your current followers. Write a blurb in the comments about how much it means that they show up and interact with you about your creations. Chances are this will only spiral into a burst of motivation that could fuel you to make your next work better. Adding the love ingredient back into your piece when you feel like you’re doing it because you have to is key to your happiness.
I don’t want to draw the same stuff anymore!
People change and as much as you love getting compliments on your current artworks, sometimes you want to be different! This is where I look at the 80/20 rule from a different perspective. When you want to branch into something new, first communicate with your following. Express your interest in this new area. Tell them how excited you are about it. Take them on the journey with you. Try to keep this new material in the 20% range. Make the shift gradual and take them along for the ride. When you do it right, you can influence them to believe that it is something they want to try as well. Use trial periods such as, 21 days of portrait art. Create a new hashtag! See if this new love is long lasting, or a temporary fling.
These three tips should be a good starting place to help you to take action and get back on track. If you have something specific you are dealing with you can always leave a comment! I do respond!
I want to help you stay balanced between happiness and success. So let me know what are your struggles?