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SEO: Title & Description Tags Checklist

amaliasdesign SEO checklist

My first post on this topic wasn’t very clear. This post will be an easy check list to compare your title and description tags to, or to help you write them to begin with.

Title Tag Checklist

  • Only 60-70 characters in length (so it doesn’t get cut off in google)
  • Capitalize the first letter of each word (easier for searchers to pick up on keywords)
  • Does it accurately, but briefly describe what your site is about?
  • Does it look easy to read at a glance?
  • Do you use unique titles for each page?

 

Which of these is easier to read at a glance:
             “Pictures of our new born baby boy, kenny.”
             “Pictures of Kenny – Our New Baby Boy”







Description Meta Tag Checklist

  • 2-3 Sentences Long
  • Place the most relevant information at the front of the desc
  • Include the most important data: dates, names, price, etc. (This does not have to come in sentence form)
  • Describe what the site is & do not list keywords (it might not be displayed by google)
  • Don’t duplicate information contained in the title
  • Do not repeat info within the description
  • Make it easy to read (you can capitalize important words)
  • Make it unique for the content of each page when possible

Here’s a screenshot of mine:

I’m working on writing posts that are easier to read. View the sources of information contained in this post here in the old version… What To Do With Meta Tags

SEO: How to Create Unique Post Titles for Blogger Users

How to Create Titles for Individual Pages


Google suggests using specific titles for each page of your website! Now think, are you doing this?
If not you should DO IT.. now! Or at least after you read this post.

These titles should be Brief, Accurate, and descriptive. If you use blogger than this is very easy to do. It could literally take a minute or two and do wonders for your SEO! Heres how:

  • Blogger>Dashboard>Design>Edit HTML
  • Now press the command key & F to search for “<title>”
  • This should take you to your templates title tag
  • Mine looks like this:
    • <title>Do it Tut it :: Art + Design + Inspiration + Tutorials</title>
  • I change it to this:
    • <b:if cond=’data:blog.pageType == &quot;index&quot;’>
    •     <title>Do it Tut it :: Art + Design + Inspiration + Tutorials</title>
    • <b:else/>
    • <title><data:blog.pageName/>  ::  DOitTUTit</title>
    • </b:if>
  • So what you can do is take your current title code and paste it where mine is in the above code.
  • Replace the short blog name with your own.
Tada! Easy SEO.. you have no excuse not to do it.   🙂


SEO Tips Application

I have downloaded every application that looked legit for the keyword SEO. To my surprise this one “SEO Tips” By Web Profits pty ltd.. Had NO ratings! It’s a great resource for people who are new to SEO. It tells you more than what I’ve come across on the internet and seems to be a good beginners guide.
but wait…
The reason I am making a post about this rather than just twittering a link is because there is a little trick to the app. They give you one tip per day… so for people who are impatient (like me) and want to know all the tips right away, all you have to do is (on your iPhone):
Settings > General > Date & Time > (turn off set automatically) > Set Date & Time
Then change the date to the next day! They’ve pre-written I think about a months worth of tips. So you can get about 30 or more right away and I guess the rest we’ll have to wait on. 🙂

SEO: What To Do With Meta Tags

If you’re concerned with SEO you may have taken a look at some of the coding docs on google. After looking at several templates I found that some are filled with unnecessary meta tags. The few that google recognizes can be found here:
Google
Google & meta data

Tags that are still recommended tend to include the title, description, keyword (just in case), language (if not us eng), & robots.

Which tags help your search results?

In the past all tags, title, description, and keyword were used to index sites in search engines. Because of the abuse of these, especially the keyword tag, they are no longer as important to search engines. However, you should give special attention to you page titles

Tips on creating a good page title:

 

    • Leave out the fluff, but adding a little description will help. 
    • Keep it easy to read. Capitalize the first letter of each word. 
      • Example: “Pictures of our new born baby boy, kenny.”
      •                  “Pictures of Kenny – Our New Baby Boy”




How to write a good description

What is more important than a long list of meta tags in your header, is a good description. Google looks at this tag to use as a site description. Here are some highlighted tips for the tag:
<meta name=’description’ content=’value’/>

  • Make it unique for the content of each page.
  • Include any important data (dates, names, price, etc.) This does not have to come in sentence form.
  • Describe what the site is & do not list keywords, it might not be displayed by google.
  • Don’t duplicate information contained in the title.
  • Do not duplicate info within the description.
  • Make it easy to read.

Learn more here



When to use the robots tag

It is a limiting tag for robots so if you want to be indexed and links followed, you don’t need it at all.
Below is a description of values for the tag: <meta name=”robots” content=”…, …” />

“The noindex value prevents a page from being indexed, and nofollow prevents links from being crawled. Other values recognized by one or more search engines can influence how the engine indexes pages, and how those pages appear on the search results. These include noarchive, which instructs a search engine not to store an archived copy of the page, and nosnippet, which asks that the search engine not include a snippet from the page along with the page’s listing in search results.” – wikipedia


Other meta tags

 

  • <meta content=’5 days’ name=’revisit-after’/> This tag is apparently no longer very useful. It was intended to tell the spider when to come back and index your site, but is reported to be ineffective.
  • <meta content=’document’ name=’resource-type’/> This declares the resource of the page. It is recommended not to use this tag, but instead use the “DTD Declaration” or DocType Definition.
  • <meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″> This is recommended always to prevent display errors within certain browsers.
Basically having more meta tags is not always better. Hopefully I can learn more about these thing so I can start giving some more useful information, but this stuff was news to me! Again, (disclaimer of sorts) I’m just learning as I go so I use a lot of sources.


Sources


http://www.webmarketingnow.com/tips/meta-tags-uncovered.html
http://htmlhelp.com/tools/validator/doctype.html
http://www.kenkai.com/seo-blog-article-181.htm